Are house enchancment reveals altering the buying path to reno initiatives?

Are house enchancment reveals altering the buying path to reno initiatives?

Oct 27, 2022

Are house enchancment reveals altering the buying path to reno initiatives?

A college research finds householders are more and more influenced by house enchancment media, resulting in persevering with anxiousness about whether or not their houses are measuring as much as requirements.

“Traditionally, house is known as a spot for you and your loved ones that represents who you’re,” mentioned Annetta Grant, Bucknell College Freeman School of Administration professor, in a press launch. “The house enchancment media is shifting that to an understanding of the house as your greatest asset that should meet some market requirements.”

The recognition of industrial-grade home equipment, massive kitchen islands with bar stools, open ground plans, impartial colour schemes and spa-like loos is attributable to householders making an attempt to reside as much as “the fashionable tastemakers of house design” featured on house enchancment TV reveals, magazines and blogs, the research concluded.

“Uniqueness is shunned whereas skilled experience and market requirements are celebrated,” mentioned Ms. Grant.

In lots of circumstances, householders partake in continuous renovation initiatives, seemingly by no means happy with the upgrades. The researchers concluded that corporations might help shoppers experiment extra in refurbishments by creating platforms that remember uniqueness.

Houzz & Dwelling’s eleventh annual householders survey discovered house renovation exercise and spend reaching a four-year excessive. Stated Marine Sargsyan, Houzz employees economist, in a press release, “Market fundamentals, together with restricted and getting old housing inventory, proceed to propel the house renovation market.”

A survey from FrogTape that got here out in February discovered that with regards to design inspiration, householders are most definitely to show to house renovation magazines (59 %) or blogs/web sites (49 %). Sixty-nine % agreed being indoors through the pandemic had impressed them to renovate their houses.

The “ninth Annual LightStream Dwelling Enchancment Traits Survey,” launched in March, discovered some renovation challenge planners searching for emotional achievement, not only a return on funding. Just one in three (34 %) householders felt joyful of their house and practically one in three (29 %) cited being “proud of an area for years to come back” as an vital cause why they might put money into a 2022 renovation challenge.

DISCUSSION QUESTIONS: How has the recognition of house enchancment tv, magazines and blogs influenced house renovation initiatives? Ought to house enchancment retailers emphasize return on their housing investments over creating personalized dream houses?


“The recognition of house enchancment endures and sensible retailers ought to spotlight their choices appropriately, whether or not it’s making a dream house or renovating for resale.”

“Completely, house renovation content material evokes us to put money into our nest.”

“I might encourage massive field house facilities to attraction to girls, and create new performance on their apps to assist prospects discover what they’re in search of.”